May the BreakForce Be With You!: General Mills and Star Wars are Teaming Up

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General Mills and Star Wars are teaming up to offer exclusive vintage movie posters in every specially marked box of General Mills cereals!

General Mills, makers of my favorite cereal on the planet (Reese’s Puffs) is connecting fans with what they love.

Look for Specially Marked Packages:

Hidden inside each box, you will find one of six timeless movie posters featuring your favorite Star Wars films.

General Mills is bringing back fond memories of being the first to grab the cereal and get the prize.  We had a rule growing up that we were not allowed to dig in the box for the prize, we could only have it if it fell out while you were pouring your bowl of cereal.  I remember shaking the box to try to get the prize to come to the top so I could shake it out.  In a family of 4 kids, you felt lucky if you got the prize.  Don’t tell our mom but Grandma used to let us pick out the prizes when we opened a new box at her house!

Collect Them All!

Star Wars and cereal fans alike can collect all six classic posters in each participating brand of General Mills cereals, including Cinnamon Toast Crunch, Honey Nut Cheerios, Trix, Cookie Crisp and Reese’s Puffs. The specially marked boxes of Big G cereals are currently on store shelves, for a limited time only.


Check out the #CerealWars Tumblr page for more fan fun surrounding the General Mills and Star Wars partnership.

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